CRM Manager - Major Travel Service Corporation

Hospitality & Leisure

Job Overview

As the CRM manager, based in the company’s office in Tokyo, Japan, you will be in charge of
galvanizing business processes which focus on how the brand is perceived by its customers by
using a combination of experience, data and creativity.

• Formulating comprehensive campaign strategies to increase revenue through user engagement and have full ownership of channels such as eDM & APP Push.
• Own the campaign calendar and effectively communicate campaign plan with relevant
stakeholders and must play a leading role when negotiating with the sourcing teams to obtain the best content for Japanese users.
• Be in charge of campaign ideation and content planning based on the understanding of user
demand, market trend and seasonality.
• Develop segmentation strategy for customer communications to increase customer loyalty and
engagement, subsequently to maximize revenue and maintain acceptable level of user retention.
• Work with local designer to create and optimize campaign landing page and banners to
maximize conversion rate through A/B testing.
• Participate in various cross-functional team meetings to provide CRM expertise and share key
findings from major campaigns, insights, recommendations (best practice).

• A dynamic international business environment that encourages independence as well as
collaboration
•Join one of the fastest-expanding foreign-owned travel agencies in Japan, which has received
strong support from key administrations such as the Japan External Trade Organization (JETRO)
• Develop your ability to understand the pressure points, strategy, and objectives of the business
and effectively communicate the risks and legal issues involved in any management decision

• Minimum 5 years of experience in campaign planning and effective communication with
consumers (eDM/APP push) backed by proven results; familiarity with CRM tools (such as
Salesforce).
• Analytically minded, detail oriented and have a strong problem-solving skill; have prior
experience with data analytics tool (Tableau, Google Analytics).
• Ability to influence and build relationships across departments and regions.
• A creative thinker and an effective communicator with excellent presentation skills.
• Experience working for an ecommerce company that generates revenue from individual
customers, previous experience working for an OTA is a plus.
• Fluent Japanese & excellent written and oral English language skills.

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