Location | Tokyo, Japan |
Industry | Internet Technology / Gaming |
Function | Marketing |
Company Overview | This company has become one of the top game companies in the world
after nearly 20 years of rapid growth. So far they carry more than 100
games in operation while having noteworthy partnerships with big players such as Activision Blizzard and Marvel Comics.
As of late, they have over 22,000 employees, with offices worldwide and a multi-billion-dollar total net revenue.
In recent years, they have made major breakthroughs in overseas
markets, including Japan. Since 2020, they have established two new
game studios in Japan, as part of an ambition to have 50% of gaming
revenue from overseas in the future. |
Job Responsibilities
As the Head of Publishing and Marketing, you will be the most significant leader and founder
within the Japan business unit, focused on the establishment and enhancement of the company’s commercial & marketing strategies and activities that result in increased users, engagement, and
revenues. Specific responsibilities are as follows:
- Establish the head office of Marketing and Publishing for Japan from the ground up
- Build strong relationships with different internal studios, stakeholders, and regional external
publishing channels to help achieve common strategic marketing and publishing vision, fulfill the role as the central point of contact for all marketing & publishing centric execution requests and
initiatives; - Help define go-to-market strategy and drive sign-off from leadership to ensure on-schedule and on-quality marketing execution
- Provide global stakeholder overviews and roadmaps from the company's headquarters back into local studios, allowing for feedback & input that ensures alignment on the formulation of world-
class, scalable campaign planning and execution of initiatives - Lead and enhance the internal studio’s marketing meeting framework that best supports the go-to-market strategy and implementation across multiple game products (including Brand, Product Planning, Marketing, Product Management, Live Ops, Partnerships, Community & Competitive
Gaming) - Engage in high-level conversations involving budgets, deliverables, and collaboration between
various studios - Be the subject-matter expert when it comes to developer/marketing relationships process and
engagement logistics
| |
Why You Should Apply
- Advance the growth of a strong business that develops and operates some of Asia’s most
popular mobile and PC games - Be a key leader for a formidable business expansion in Japan, where the company's games are
enjoying immense popularity - Demonstrate your marketing and business development capabilities by continuing
breakthroughs in the company's overseas expansion and international recognition
| |
Skills and Qualifications
- Proven experience within the game or digital entertainment services industry
- Strong understanding of game publishing and operations within the Japan region
- A deep understanding of the International Market landscape & cultural nuances, with the ability
to detail key regions & game consumer groups within those markets - Exceptional organizational, analytical & reporting skills
- Experience in external partner relationship management
- Strong communication skills with the ability to work in a multinational and diverse market
- A decent team player with a strong ability to cooperate and work with remote cross-functional
teams - Practical knowledge of Console and Mobile centric marketing tools, platforms, and channels
- Passion for video games and the entertainment industry
| |
For Further Information
- Click APPLY (Job Reference: A000356)
OR
| |
